/PROJECTS / AUTONOMOUS CARS

TEAM

SOFTWARE

Human Machine Interface

UX for Autonomous Mobility

Interaction Design

An exploration in HMI with a focus question — How might we enable drivers to experience a collaborative take-over moment?

An exploration in HMI with a focus question — How might we enable drivers to experience a collaborative take-over moment?

An Unique UX Space

An Unique UX Space

1. Dan Ammann, GM President. “It’s a pretty exciting moment in the history of the path to wide scale deployment and having the first production car with no driver controls."

When I came to San Francisco, I remember the first time being spooked by a driverless car. While the novelty never vaned, the team took the challenge to solve for the future of mobility¹.


We had a shared an affinity for solving gnarly UX problems, so we pulled the curtain by evaluating the nature of the domain.

The context of solving for autonomous mobility space

Analyzing Industry Players

Analyzing Industry Players

2. The Digital Journal. "With a CAGR of ~15%, the market is to grow 4 times by 2030."

3. Keith Naughton, L.A Times. "73% Americans expressed anxiety about self-driving cars."

4. Rachad Youssef, Ex VP of Software Product Management at NIO

4. Zane Amiralis, Advanced UX Director at Mercedes-Benz.

4. Daniel Nacamuli, Ex Staff Product Designer at Cruise

5. Andreessen Horowitz, Software is Eating the World.

As the top contenders² in the market, we uncovered insights on Cruise, Waymo, and Tesla. Despite the technical limitations, a common concern was that of trust³ and the perception of human presence in a car.


Upon interviewing three people⁴ from the industry, we learned about the complications of autonomy, liabilities, transitions, psychology, interactions and infrastructure.


This is a fundamental shift. As much as software has eaten the world⁵, there had never been time when you would stake your life on it. The primary UX for the passenger is shifting from driving to the cabin ecosystem.


It is desirable for the UX to be immersive, but it shouldn't be indulgent, and there is a commercial side to balance too.

As the top contenders² in the market, we uncovered insights on Cruise, Waymo, and Tesla. Despite the technical limitations, a common concern was that of trust³ and the perception of human presence in a car.


Upon interviewing three people⁴ from the industry, we learned about the complications of autonomy, liabilities, transitions, psychology, interactions and infrastructure.


This is a fundamental shift. As much as software has eaten the world⁵, there had never been time when you would stake your life on it. The primary UX for the passenger is shifting from driving to the cabin ecosystem.


It is desirable for the UX to be immersive, but it shouldn't be indulgent, and there is a commercial side to balance too.

As the top contenders² in the market, we uncovered insights on Cruise, Waymo, and Tesla. Despite the technical limitations, a common concern was that of trust³ and the perception of human presence in a car.


Upon interviewing three people⁴ from the industry, we learned about the complications of autonomy, liabilities, transitions, psychology, interactions and infrastructure.


This is a fundamental shift. As much as software has eaten the world⁵, there had never been time when you would stake your life on it. The primary UX for the passenger is shifting from driving to the cabin ecosystem.


It is desirable for the UX to be immersive, but it shouldn't be indulgent, and there is a commercial side to balance too.

Competitive analysis of industry players

Levels of Autonomy

Levels of Autonomy

6. The word "Automation" differs from "Autonomy", but is used here within the context of classification

7. Casper Kessels, Turn Signal Blog. "Facilitating a take-over moment does not begin while driving; it starts before even entering the car."

We found out that there are six levels of automation⁶, each with its own set of challenges. A major revelation was that the transition from autonomous to manual mode was one the most notorious challenge⁷ in UX.

The six levels of automation

Human & AI Collaboration

Human & AI Collaboration

8. Travis Hartman, Reuters Graphics. "Disengagement due to system failure, road or weather situation that require human intervention, calculated per 1000 miles."

The fact is that hardware is not invincible⁸, and based on our trend mapping, there are multiple hoops to overcome before the industry achieves full autonomy. Human and AI collaboration is inevitable, since complete agency to the passenger is a key to ensure trust.


This is an undertaking in perfect executions of situation based scenarios. How might we help drivers to have a confident and collaborative take-over moment?

Future forecasting and break-even point in collaboration

Evaluating Variables

Evaluating Variables

9. Rico Stenson, Cruise. "Simulation, calibration and hardware development for sensor technology."

The environment⁹ that the autonomous cars are in are largely unpredictable. Since cars are not emotionally intelligent, scoping out potential mistakes put us in a position to narrow our focus.

Illustration of sensors and challenges

Converging on a Journey

Converging on a Journey

10. Keiichi Sato, Context Sensitive Interaction Systems Design. "The concept of context, which has been considered as soft and peripheral information in design, can and must become a critical resource for user-centered design practice."

Following that, we created a user journey to solve for. It consists ideal, alternate and edge case situations to contextualize interaction design¹⁰. Six situations were mapped based on interview insights, and brainstorming on canvas.

One journey with six scenarios

Sketching the User Experience

Sketching the User Experience

11. Casper Kessels, Turn Signal Blog. "Cognitive load can have a significant impact on DRT performance, with increased load leading to slower response times of 100-300ms, and higher error rates."

We accounted for the intensity of the cognitive load¹¹ between interactions. This led us to brainstorming ideal ways in which situations may pan out. We tackled several mind-bending questions and put them on paper.

Brainstorming through sketches

Exploring Interaction Patterns

Exploring Interaction Patterns

12. Various Authors, Exploring the Use of Mid-Air Ultrasonic Feedback to Enhance Automotive User Interfaces.

13. Chris Kernaghan, In Defense of Physical Buttons. "There are contexts and situations for which the button is still a necessity and their removal frustrates and makes for a less enjoyable user experience."

Introduction of haptics makes for 25% reduction¹² in glance time. Also, users find all screen interactions to be undesirable as a sole way of navigation. Thus, we aimed to use a good balance of physical buttons¹³ with consistent application of haptic technology.

Interaction patterns for car dashboard

HMI Dashboard Details

HMI Dashboard Details

14. Various Authors, How to Interact with a Fully Autonomous Vehicle. "Specifications for intervention."

Next, we put down four principles to aim for, based on our research synthesis. It is grounded in our problem statement, hierarchy of needs, and critical considerations involving the user.


The design specifications prioritized critical features to the left. We kept the adaptive layout size to match that of Apple Carplay. To avoid decision fatigue¹⁴, we restrained the contents to bare essentials.

Planning, mocking and mapping the dashboard layout

Thinking Beyond Interactions

Thinking Beyond Interactions

What is the emotional state the driver is undergoing? What are the primary actions of interference?


Provocations like that allowed us to zoom out to the objective experience. We created an "ASF Map" to center our process around the driver — the human behind the wheel.

"Action, Situation, Feeling" map for deep interaction design

Mapping the Modalities

Mapping the Modalities

15. Emily Carlin, YNAB. "Semantic colors act as an intermediary level of specificity, between the raw value of colors in the base palette and the usage of those colors in specific components."

Safety is a paramount consideration in multimodal communication. We decided on six different touch points, each with its unique way of alerting the user. Semantic color system¹⁵ was applied, with a focus on "Vision, Action, Feedback" model of interaction design.

Touch-points with the respective feedback

Composing the Experience

Composing the Experience

We picked up the baton to unify physical and digital design. We coalesced the journey map with the six touch points to orchestrate the complete experience. This was the "north star" reference guide for our detailed scenarios.

Scenario map with interaction between modalities

Scenario 1 — Switching to Autonomous Driving

Scenario 1 — Switching to Autonomous Driving

Sounds, lights, notifications and haptics to alert driver of autonomous zone. The driver makes a decision to switch, presses the buttons on the wheel. This sets the driver in autonomous mode.

Switching to autonomous driving

Scenario 2 — New Route Proposal

Scenario 2 — New Route Proposal

While in autonomous driving zone, the car detects incoming traffic. There is an alternate route that is faster, but needs manual mode switching. The car notifies the driver via sounds and pop up banners, and proposes new route.

Personal framework on designing for healthcare³

Scenario 3 — Danger Detection

Scenario 3 — Danger Detection

A potential collision is detected. The car tries to maneuver and evade it. Driving gets locked and the driver is alerted. If no response is gathered, it finds a safe space by itself and moves towards it.

Personal framework on designing for healthcare³

Scenario 4 — Switch to Manual

Scenario 4 — Switch to Manual

Approaching manual driving zone gets intense every passing second if the driver doesn't take control. To counter this, we introduced seat vibration to alert driver if in relaxed state. In addition light and beeping sounds, a stern voice instructions would ensure driver takes the wheel on time.

Personal framework on designing for healthcare³

Scenario 5 — Quick Maneuver

Scenario 5 — Quick Maneuver

Nothing frustrating than driving behind someone who is moving unreasonably slow. In this case, the driver can ask the system to over-take the car in front of them. The system gives a choice to select the car, and executes the action by itself. Else, the driver is given an option for manual control.

Personal framework on designing for healthcare³

Scenario 6 — Sensor Malfunction

Scenario 6 — Sensor Malfunction

When a sensor malfunctions during manual mode, the system alerts the driver. It then disables the switch to autonomous mode. In case of the car already being in autonomous mode, this gets serious. We trigger the alert system with multiple modalities same as that of "Danger Detection" scenario. This time, the driver has to take it in safe space if switch hasn't been done.

Personal framework on designing for healthcare³

All good things end.